UX Research + Website development
6 weeks
Gotbit Hedge Fund — $1.3 billion under management
About
$1.3 billion
under management
>150
employees
>370
live institutional clients
Gotbit is a crypto hedge fund with a market-maker platform as a service that enables token issuers to set their strategies in market making, allowing them to trade and manage their own liquidity.
Goal
Create a cohesive and resonant corporate website that communicates authority, insight, and vision in the web3 industry
Hypotheses
A prevalent issue among many businesses is users being unclear about a service's purpose. Low conversion rates on our product page prompted us to conduct in-depth UX research to discern the underlying issues.
Users don't understand the purpose of the service
#1
The website's interactive map unintentionally suggests to users that they need to physically travel, detracting from the convenience of the online service.
#2
Many users are unaware of the services provided by insurance agents, including cost estimation, product clarification, and online document handling.
#3
Users often lack a complete comprehension of the service's advantages prior to engaging with an insurance agent.
UX Research Roadmap
16+ hours of user research and usability testing
